Privacy Policy

Better Sleep Formula ("we," "our," or "us") operates bettersleepformula.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect information about you when you visit our Site, subscribe to our newsletter, or interact with our content and services.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Subscribe to our newsletter: Name (optional) and email address
• Complete our Sleep Quiz: Anonymous responses about sleep patterns and lifestyle (no personally identifiable information required)
• Contact us: Name, email address, and message content
• Leave comments: Name, email, and comment content (if comment functionality is enabled)

1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

• IP address (anonymized after 90 days)
• Browser type, version, and operating system
• Pages visited, time on page, and referral sources
• Device type (desktop, mobile, tablet)
• General geographic location (country/city level)
• Clicks on affiliate links (anonymized conversion data)

1.3 Information from Third Parties

We may receive information about you from third-party services such as Google Analytics, Meta Pixel (Facebook), and email marketing platforms. This data is used in aggregate and anonymized form.

2. How We Use Your Information

We use the information we collect to:

• Deliver and improve our website content and user experience
• Send you our newsletter and sleep-related educational content (with your consent)
• Respond to your inquiries and customer support requests
• Analyze traffic patterns to understand which content is most useful
• Serve relevant advertising through our advertising partners
• Comply with legal obligations and enforce our Terms of Service
• Detect and prevent fraud, abuse, or security threats
• Measure the effectiveness of our affiliate marketing campaigns

We do not use your information to make automated decisions that significantly affect you without human review.

3. Cookies & Tracking Technologies

We use cookies and similar technologies (web beacons, pixels) to operate and improve the Site. Cookies are small text files stored on your device. Here are the categories of cookies we use:

• Essential Cookies: Required for the Site to function. Cannot be disabled.
• Analytics Cookies: Google Analytics helps us understand traffic (anonymized IPs). You can opt out via Google's opt-out tool.
• Advertising/Retargeting Cookies: Meta Pixel and Google Ads tags enable retargeting advertising. These are only loaded with your consent where required by law.
• Affiliate Tracking Cookies: When you click affiliate links, a tracking cookie is set to attribute any resulting purchases for commission purposes.
• Preference Cookies: Remember your settings and preferences.

You can manage cookie preferences in your browser settings. Note that disabling cookies may affect site functionality. We honor Do Not Track (DNT) signals where technically feasible.

4. Information Sharing & Disclosure

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We use third-party vendors (email platforms, analytics services, hosting providers) who process data on our behalf under strict data processing agreements.
• Advertising Partners: Anonymized or aggregated data may be shared with advertising platforms (Google, Meta) for targeting and analytics purposes.
• Affiliate Networks: Anonymized click and conversion data is shared with affiliate networks (including ClickBank) for commission tracking.
• Legal Compliance: We may disclose information if required by law, subpoena, or to protect the rights, safety, or property of our users or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Advertising & Affiliate Programs

Better Sleep Formula participates in affiliate marketing programs, including but not limited to ClickBank. When you click links to products we recommend, we may earn a commission if you make a purchase, at no additional cost to you.

We also run advertising campaigns on Google Ads and Meta (Facebook/Instagram). These platforms use cookies and tracking pixels to show you relevant ads based on your interests and behavior. You can opt out of personalized advertising through:

• Google Ad Settings
• Facebook Ad Preferences
• Digital Advertising Alliance Opt-Out
• Your Online Choices (EU)

6. Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy:

• Newsletter subscriber data: Until you unsubscribe, plus 30 days
• Contact form submissions: 2 years
• Analytics data: 26 months (Google Analytics default), then deleted
• Server logs: 90 days
• Cookie data: See individual cookie lifespans (typically 30–365 days)

7. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data ("right to be forgotten")
• Objection: Object to processing of your data for marketing purposes
• Portability: Receive your data in a structured, machine-readable format
• Withdrawal of Consent: Withdraw consent at any time (without affecting prior lawful processing)

To exercise these rights, contact us at: privacy@bettersleepformula.com. We will respond within 30 days. California residents may also have additional rights under CCPA; see our California Privacy Notice below.

California Privacy Notice (CCPA)

California residents have the right to know what personal information we collect, to request deletion, and to opt out of the "sale" of personal information. We do not sell personal information as defined under the CCPA. To submit a California rights request, email privacy@bettersleepformula.com with "California Privacy Request" in the subject line.

GDPR / EEA Residents

If you are located in the European Economic Area, our legal basis for processing your personal data is (a) your consent, (b) performance of a contract, (c) our legitimate interests, or (d) compliance with a legal obligation. You have the right to lodge a complaint with your local Data Protection Authority.

8. Children's Privacy

Our Site is not directed to individuals under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we learn we have collected information from a child without parental consent, we will delete it promptly. If you believe a child has submitted information to us, contact privacy@bettersleepformula.com.

9. Data Security

We implement industry-standard security measures to protect your data, including SSL/TLS encryption, access controls, and regular security audits. However, no method of data transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to notifying affected users in the event of a data breach as required by applicable law.

10. International Data Transfers

Our Site is operated from the United States. If you are accessing the Site from outside the US, your information may be transferred to and processed in the US, where data protection laws may differ from your country. By using our Site, you consent to this transfer. Where required, we implement appropriate safeguards (e.g., Standard Contractual Clauses) for international transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically. Your continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

• Email: privacy@bettersleepformula.com
• Mailing Address: Better Sleep Formula, [Your Business Address]
• Contact Form: bettersleepformula.com/contact